Brainstorming Reinvented: A Corporate Communications Guide to Ideation
Book DescriptionLinda Correll offers a radical new way to speed up the creative process through the technique of `creative aerobics". This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques.
Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis.
It will be a useful book for all those who wish to explore creativity within themselves.Обо всём этом и не только в книге Brainstorming Reinvented: A Corporate Communications Guide to Ideation (Linda Conway Correll)