Книги издательства Kogan Page

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with...

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with...

Identifying and attracting the right kind of investor can be a difficult process. Venture Capital Funding gives a step-by-step guide for small and medium-sized businesses to obtain venture capital – from building a management team through the maze of duediligence procedures. Though the book is...

Swiping a grocery store"s loyal-customer card has become second nature to shoppers these days. Scoring Points, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program...

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury...

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding. Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all aspects of usiness planning. Based on methodology...

Minutes are vital to the success of meetings. Attendees rely on them for information they may have missed, and they serve as an essential communications tool for non participants. In addition, the action points highlighted in minutes act as a timely reminder for the whole organization. Taking...

Line managers and leaders of all levels need to ensure that problems are solved in the optimal way and that the ideas and innovations for tomorrow"s business flow freely. Decision Making and Problem Solving helps them master the processes of practical thinking which lie behind effective...

Develop Your Leadership Skills is John Adair"s most accessible title on leadership. Full of exercises and checklists, it can help boost confidence levels and guide and inspire anyone on their journey to becoming a leader of excellence. Acknowledged as a world expert, John Adair offers...

Written by two internationally-recognized experts in the field of stress management, the book shows how to identify the underlying causes of stress and how to set out a clear plan to manage both the causes of stress and its effects. Aimed at the busy executive, How to Deal with Stress includes...