Книги издательства Kogan Page

A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business...

The prospect of owning a property abroad is tantalizingly seductive. Recent research has shown that while thousands are planning to invest abroad, they have deep concerns over the practicalities involved. This book answers the vexing questions about the highly complex and often fraught business of...

"With electronic forms of negotiation set to increase in our app-enabled digital businesses of the future, Jacob-Gorm Larsen has written a timely, comprehensive, myth-busting and principled guide to using e-auctions for cost-effective supplier selection."" ― Geraint John, Vice...

Highly effective negotiation skills are an essential element of a purchasing and supply chain professional';s toolkit. Negotiation for Procurement and Supply Chain Professionals provides a step-by-step approach to delivering winning negotiations and getting game-changing results. It provides...

Leading Procurement Strategy is a must-read for all senior procurement executives wishing to further enhance their skill set, master the latest developments in procurement strategy and really come into their own as procurement leaders. The expert author team explains how to effectively manage and...

With the rise of cloud services and the digitization of all business units, procurement managers need to understand how to buy technology services in order to generate revenue, drive innovation and retain customers. The Technology Procurement Handbook provides a structured and logical view of...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a...