Книги издательства McGraw-Hill Irwin

th >How can companies perform so well that their industry counterparts are competitors in name only? Although they operate in the same industry, serve the same market, and even use the same suppliers, these "rabbits" lead the race and, more importantly, continually widen their lead. In...

Launch your new career in style! Are you always the first to notice fashion trends? Will you spend hours shopping for that perfect accessory? Do you have a keen attention to detail? If you answered yes to any of these questions, your career choice has already been made. Now you need to choose an...

We want you to succeed on your AP exam. That"s why we"ve created this 5-step plan to help you study more effectively, use your preparation time wisely, and get your best score. This easy-to-follow guide offers you a complete review of your AP course, strategies to give you the edge on...

We want you to succeed on your AP* exam. That"s why we"ve created this 5-step plan to help you study more effectively, use your preparation time wisely, and get your best score. This easy-to-follow guide offers you a complete review of your AP course, strategies to give you the edge on...

Market-defining since it was first introduced, "International Business" by Charles W.L.Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his expertise in teaching, writing, and consulting to create the most thorough...

Charles Hill"s Global Business Today, 6e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a...

Charges of excessive executive compensation have filled the business press for a number of years, yet few understand why pay plans trigger such results.This desktop reference book is an easy-to-access, invaluable guide to structuring appropriate executive pay plans. Properly used, it will help...

Compensation, 10th Edition, by Milkovich, Newman and Gerhart is the market-leading text in this course area. It offers instructors current research material, in depth discussion of topics, integration of Internet coverage, excellent pedagogy, and a truly engaging writing style. The authors consult...

Explicit Policy Orientation. Schiller tightens the link between theory and policy by repeatedly referring to the policy sequence of goal-setting, strategy development, and tactical choices - all rooted in economic theory, increasing understanding and more clearly defining policy methods for the...

Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing.
An interactive website offers additional resources for the reader.