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Книги издательства Wiley

На этой странице представлены популярные книги, изданные издательством Wiley. Используя сортировку, можно посмотреть самые популярные, читаемые или рецензируемые произведения, вышедшие в издательстве Wiley.

Positive Psychology in Practice

Wiley , 2004

В 1 магазине по цене 3049

A thorough and up-to-date guide to putting positive psychology into practice From the Foreword: "This volume is the cutting edge of positive psychology and the emblem of its future." -Martin E. P. Seligman, Ph.D., Fox Leadership

Golf Course Architecture : Evolutions in Design, Construction, and Restoration Technology

Wiley , 2005

В 1 магазине по цене 10115

Golf Course Architecture, Second Edition is fully updated with more than fifty percent new material, including more than twenty-five recent innovations in the golf industry. Revealing both the art and science of golf course architecture, it takes readers inside the designer’s mind through...

Introductory Mining Engineering

Wiley , 2002

В 1 магазине по цене 17408

An introductory text and reference on mining engineering highlighting the latest in mining technology Introductory Mining Engineering outlines the role of the mining engineer throughout the life of a mine, including prospecting for the deposit,

22 Irrefutable Laws of Advertising: And When to Violate Them

Wiley , 2006

В 1 магазине по цене 1795

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

Rigorous Magic: Communication Ideas and their Application

Wiley , 2007

В 1 магазине по цене 7364

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers...

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Wiley , 2003

В 1 магазине по цене 6413

A revolutionary new system for generating the next big marketing ideas and opportunities. According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the

Creating the Corporate Future : Plan or be Planned For

Wiley , 1981

В 1 магазине по цене 7604

Here’s why thousands of readers in business and management turn to Russell Ackoff for innovative and effective ideas: "Russell Ackoff has probably influenced more managers than any other living person.… Two of his books, Scientific Method (1962) and Redesigning the Future (1974), are...

Hospitality Management Accounting

Wiley , 2006

В 1 магазине по цене 3444

The success of every business in the hospitality industry depends on maximizing revenues and minimizing costs. This Ninth Edition continues its time-tested presentation of fundamental concepts and analytical techniques that are essential to taking control of real-world accounting systems...

Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth

Wiley , 2005

В 1 магазине по цене 4513

Praise for BLUEPRINT TO A BILLION "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company." —Howard Lester, Chairman, Williams-Sonoma, Inc. "If you dream about growing your business to a



Самые популярные авторы издательства Wiley

Здесь Вы найдете самых популярных авторов, которые когда-либо издавали свои книги в издательстве Wiley. Возможно, некоторые из этих авторов уже печатают свои книги в других издательствах.

Stafford Beer
Frank J. Fabozzi
Peter L. Bernstein
John J. Murphy
Satyajit Das


Последние новинки издательства Wiley

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