Книги издательства Kogan Page

Warehouses are an integral link in the modern supply chain, ensuring that the correct product is delivered in the right quantity, in good condition, at the required time, and at minimal cost: in effect, the perfect order. The effective management of warehouses is vital in minimizing costs and...

* Standard text dealing with market research techniques * For all levels of expertise: from students to experienced practitioners * Paper reissue of a successful book A short-cut to experience and knowledge on all key techniques with

* A comprehensive but concise textbook that caters for the needs of business students and professionals

Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are "external" (e.g. different regional cultures) or "internal" (e.g. differences in company culture). With the number of companies falling into...

Almost everyone is born with the capacity to be creative, but those skills are often neglected or untapped. Creative and lateral thinking is all about thinking "outside the box", which means breaking out of familiar thought patterns and coming up with new and unusual associations and...

Freight transport and logistics operations have become so technically sophisticated that a whole language of generic terms, jargon, abbreviations and management buzzwords, to say nothing of legal terms and definitions, has been generated. Vehicle manufactures now strive to find new terms to...

Job hunters--or anyone who wants to practice taking self-assessment tests--look no further: This step-by-step guide gives you the key skills for taking numerical reasoning tests. Now routinely used in recruitment, these tests can be daunting. Smith provides an overview of the basic skills...

This fully updated paperback edition of The Essential Brand Book is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity...

Customer Relationship Management, CRM, has been one of the strongest areas of management focus in financial services companies throughout the world over the last five years. While it is forecast that this will continue for the next five years, many companies are struggling with their CRM programs...

On the surface, strategic management appears to be quite straightforward: it is all about deciding some medium- to long-term goals, bringing together the resources, devising a plan and schedule, and then getting on with it. However, in the real world it isn"t quite this simple.