Книги издательства Warner Business Books

With over one million copies sold and now fully revised and updated, HOW TO MASTER THE ART OF SELLING motivates and educates readers to deliver superior sales. After failing during the first six months of his career in sales, Tom Hopkins discovered and applied the very best sales techniques, then...

His vision changed our world. But in this monumental work Bill Gates argues that the capabilities of computers, software, and networks are only beginning to be harnessedand that your company must start building a modern, digital nervous system now in order to compete quickly and intuitively in the...

A storm is coming, a turbulent new era in which the planet"s supply of oil will be overtaken by demand. Fuel prices will soar and inflation will skyrocket - but with this guide, two leading financial strategists show you how to weather the worst of it, and even capture impressive returns. With...

By knowing the five basic breeds of peoplethe Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, and the Basset Houndreaders will have the necessary insight to improve their selling savvy.

Management expert Michael Feiner"s candid leadership guide cuts through rhetoric and theory and gives managers and executives a "hands-on" approach to dealing with problems in business. As the former chief people officer at PepsiCo, and now a management professor at the Columbia...

"The most important thing a captain can do is to see the ship from the eyes of the crew." This belief has successfully guided D.Michael Abrashoff, the captain of one of the U.S. Navy"s most modern and lethal warships. Abrashoff has revolutionized how to handle such challenging...

With an introduction by Robert T.Kiyosaki Since failing to know the rules can lead to disaster, this book will familiarize readers with the basics they need for protecting their company"s critically important rights involving copyright, patents, trademarks, and all other aspects of...

In the past, companies taught their employees about quality. In today"s unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level...