Книги - бизнес и инвестиции

Wall Street Journal and BusinessWeek bestseller Asked to explain why a few people truly excel, most people offer one of two answers. The first is hard work. Yet we all know plenty of hard workers who have been doing the same job for years or decades without becoming great. The other possibility is...

Among the various fields of management, marketing is perhaps the most ambitious and interesting one. Since long time marketing have evolved from being production oriented to customer oriented. The purpose of this study was to assess one of the components of customer relationship management in the...

Faustino Taderera, the celebrity and towering figure, the most published, polished and celebrated International Business strategist and leadership analyst, academic, icon and guru in Zimbabwe and Africa, wrote this book, Leadership, as a companion for all those in leadership positions or aspiring...

Armed with the notion that R&D collaborations can help accelerate the pace of scientific discovery and innovation, policy makers and program managers have invested a great deal of public resources in new initiatives to facilitate and foster collaborative interactions among academic, private, and...

"Doing Your Business is a comprehensive guide that provides step-by-step directionsfor owning a business. It uses the personal approach to solving the many problems that canconfront owners as they travel along the road of satisfying market demands and operationalefficiency. It emphasizes that...

"Cuando un emprendedor se inicia muchas veces busca ayuda y recibe un mensaje equivocado donde se confunden cuatro conceptos que le convendria distinguir: organizacion, empresa, producto y marca". Asi comienza "Un lenguaje para emprender", un texto que sintetiza ideas maduradas...

What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores?If you"ve ever considered owning a store but don"t know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will...

A successful nonprofit organization needs more than a good idea and enthusiastic volunteers. It needs careful planning, realistic goals, and sustainable financing. With The Everything Guide to Starting and Running a Nonprofit with CD, nonprofit advisor Jim Goettler walks you through each step of...

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages...

Blogging is an essential part of a retailer"s online marketing plan, yet many retailers avoid it because they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material. "Your Blog, Your Business" addresses those...