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Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. - How do you decidewhich product opportunities to pursue? ...

Book DescriptionThis book is about customer relationship management, just not in the typical sense. Let"s be honest. The people responsible for maintaining customer relationships in your company don"t get along. Sales and service don"t share the same goals; they don"t coordinate...

Book Description"The customer is the only one who can fire all of us." -Sam Walton Doing business in today"s economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between...

First time in paperback: "An exhilarating collection by a brilliant writer...a penetrating observer of things so familiar that they"re in danger of not being noticed."-Steven Millhauser. Call it an encyclopedia of low-brow aesthetics. In Cute, Quaint, Hungry and Romantic, the writer...

"In Search of Hospitality" is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. This title brings together an extraordinary collection of leading researches and writers...

You"ve read about customer loyalty in Publishers Weekly, Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings...

Managing clients can be difficult. This guide pinpoints the clients needs and demands, making it easier to keep them happy. It includes a checklist of the 10 most essential tips to remember about working with one"s clients. Una referencia que ilustracomo identificar las demandas de los...

Most of any company"s income comes from a group of loyal customers, and this same group normally plays the additionally critical role of bringing new referral business to a company-only if the company provides excellent customer service. This book shows businesses how to KISS (Keep It Simple...

Book Description Companies small and large are concerned about the increased difficulty in developing marketing vehicles that cut through the clutter and make a positive impact on sales-resistant prospects. To promote products effectively and optimize results, marketers must use all of the tools at...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker"s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company"s primary source of competitive...