Книги - мир маркетинга

-

Business 2000: Marketing covers topics such as marketing and e-commerce, meeting customer"s needs, planning products and services, and wholesalers and retailers. Loads of activities and checkpoint problems are included to guarantee comprehension. With added coverage on pricing methods...

Well-written with numerous real life experiences and sound advice, Budden"s book will help retail store executives better understand shoplifting"s enormous financial hazards to their businesses. Budden uses real life cases to show what executives and managers can and cannot do in their...

Global Aggression details tobacco transnationals" methods for circumventing advertising restrictions abroad, by brand stretching-attaching the company"s logo to non-tobacco products-and by sponsoring events that carry their marketing message to youth. From Marlboro Adventure Team...

Book DescriptionThis book is written to serve the grossly underserved training and development needs of professionals engaged in selling during their development years. It"s much more than just another book about sales or selling; rather, it teaches the reader how sales professionals think and...

Book DescriptionThrough his bestselling books and popular seminars Gerald Michaelson has established himself as the world"s leading interpreter of Sun Tzu"s timeless strategies for the modern business audience.

Book DescriptionA powerful, behavioral-based approach to closing sales Called dimensional selling, the Q4 model evaluates customers" specific behavioral patterns. It enables sales professionals to tailor presentations to personality traits, thereby forging strong bonds of trust and enduring...

Book DescriptionBreakthrough ideas that won"t break the bank-;the super-selling secrets behind Chicken Soup and other success stories! To be leading edge, you must be shameless. This book will show you how. -;Mark Victor Hansen, cocreator of theChicken Soup for the Soul series How did Mark...

Book DescriptionRevolutionize Your Business From the Inside-Out Marketing without Advertising Today"s customer has discovered that they can often find the best price, service, and quality without ever leaving the comfort of their pajamas. What can you offer that your customer can"t get...

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed...