Книги - новинки предпренимателей

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"This Business of Film" explores all the dimensions of film as a business - development, financing, production and distribution - It tells the story of the business from the "inside," drawing on the experiences of Stephen Greenwald and other industry leaders. The book will be...

As part of the Core Text Series, "Intellectual Property Law" provides students with an overview and basic understanding of this area of the law. It covers the six key areas of intellectual property law; patents, copyright, industrial designs, confidential information, and unregistered and...

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Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The "heritage industry" and its growing importance internationally is defined, as is how it links with the study of modern tourism The book...

A timely indictment of industrial agriculture"s threat to the future of food, health, and the environment.If we are what we eat, then, as Christopher D. Cook contends in this powerful look at the food industry, we are not in good shape. The facts speak for themselves: more than 75 million...

Key features: • A groundbreaking work that moves the tourism debate forward • Applies moral concepts to tourism"s most challenging issues • Draws on a broad field of cross-disciplinary research into ethics Tourism Ethics applies moral concepts and issues to some of the most...

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